GIVEBUTTER

The main goal of the redesign was to make the brand scalable. As more features were coming, the team made a huge update to the product's UI. The website's goal was to reflect all these changes, showcase the value of the product, and engage customers through various funnels on the homepage.

I wanted to retain the brand colors since the brand was already established as bright, fun, and super positive. I made the new logos cleaner, using super simple shapes and animations.

The main goal of the redesign was to make the brand scalable. As more features were being added, the team implemented a huge update to the product UI. The website's objective was to reflect all these changes, demonstrate the value of the product, and engage users through various customer funnels on the homepage.

All the animations were designed around the product's functionality and the users' experience.

I designed a set of icons for every feature.

I used Finsweet Globe to visualize a Butter World full of success stories from fundraisers. For each story, I created a GIF video to make it even more fun. Every inhabitant was added using Webflow CMS, which makes the world easy to expand and update.

The Givebutter team hired a studio to film their marketing videos and the story of the brand. From my side, I did my best to introduce the team and wrap the video with a bright, engaging page.

I conducted a short survey and asked the team to provide a photo and a hobby. Based on that information, I designed funny butter heroes for every team member.

What can be more fun than telling a story visually? Only telling it in a horizontal timeline style. Enjoy.